I didn't set out to be a sales consultant. I just kept solving the same problem.
Early in my career, I worked in sales and direct response marketing — and what I noticed was that the best founders I worked with were always trapped by the same thing: their sales process only worked when they were on the call.
It's not a skill problem. It's a systems problem. The pitch, the objection handling, the follow-up cadence — all of it lives in the founder's head, and there's no way to hand it off without torching close rates and client relationships.
"Most founders don't need to be better at sales. They need to build a process that works without them."
That realization is what led me to create Wingman. I work hands-on with founders to extract their sales process, rebuild it into something teachable, and train their team to run it — so the founder can finally get off the front lines.
When I'm not helping founders delegate their sales, you'll find me nerding out on cold brew, visiting national parks, or coaching entrepreneurs on how to tell better stories about their companies.